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In this age of internet marketing it is very important to have a website of your own which would feature your own business. There is nothing which cannot be featured in a website and for the same reason the need to have a website is increasing. There are primarily two types of businesses; one is a product and the other is service based. If a business is product based then for featuring the product the website should be designed properly. This gives rise to the concept of web designing and it is such a vast field that one cannot really understand the whole essence of it.

Web designing involves designing very small websites as well as very high end websites for big companies. They have different business needs and different business expectations. Hence their websites look different. The primary objective of web designing is to frame a layout where a client or a customer would be able to browse through the products and the services which are on offer.

The design and layout should be able to help the customer to recognize the right places at the right time. Apart from that there are various other features which are added like Google ad sense and ad words. There is affiliate marketing and there is viral marketing. These links are hyperlinked to get access to other websites. Such designs also come under the purview of web designing.

There are various aspects of web designing. Graphics form a major part; although it is a vast arena in itself. Graphics designing is the right domain if we want to discuss about web designing and related graphics. Actually the graphics designing part is incorporated through various tools like 3D designing and Maya. There are numerous tools which are used to frame graphics part of the websites. There is a constant development in the field of graphics.

High end graphics are needed in the formation of gaming websites. Such website designing needs skill and it’s expensive at the same time. They also have flash applications which would help the players to run a few demo gaming applications. Hence there has to be a lot of additions in it in order to make it functionally competitive over other websites. The websites have been drawing in a lot of business off late and this is the reason as to why people are investing more and more on web designing. This is a good revenue generator and a business booster at the same time. It is one of the strongest tools of internet marketing. Hence it is gaining precedence over other means of popularizing a website. Web designing companies are making huge profits since the current market scenario demands such activities and one really needs web designing companies to assist web designing. Business expansion is strongly associated with internet marketing. Hence there is a substantial demand for web designing companies and thee is a rise in the number of such companies. The 21st century will see a substantial change in the internet industry.

SEO or search engine optimization is the basic technique of improving the visibility of a particular web domain on any search engine. There are many benefits associated with search engine optimization. Mostly it is in terms of business. There are various ways in which the websites are indexed and made more visually effective in a search engine. The keyword density of a particular topic or a particular domain is increased. In a few cases the entire HTML source coding is changed and re formatted to help the website get precedence over others while it is being searched through a search engine like Google or Yahoo. There are simpler techniques where people can enrich their content with many keywords. These keywords in turn increase the traffic to a particular site.

The primary objective of search engine optimization is to increase the traffic volume to a particular site and therefore increases the possibilities of increased revenue generation. The websites can earn more money through the process of search engine optimization since a website has Google ad links. Back links also direct a particular surfer to another website where the other website is paying up for the trick. This is a multiple revenue generator for all companies who have incomes based on websites.

Changes which are brought about by the professional SEO companies are far more effective and more efficient in realizing the aim of optimizing the search engines. However there are techniques which would automatically increase the flow of traffic to a particular website. These include keyword stuffing and back linking techniques however they come under the category of black hat SEO. It is an unethical way to promote a particular website and is illegal. White hat SEO is ethical optimization where there is a thorough procedure which is followed starting with changing the HTML coding of the web domain. These require a certain level of expenditure since the SEO companies charge a substantial fee for these services. Increasing the volume of traffic into a particular website would always increase the chances of increasing the volume of business into the particular domain. Business is all about accessibility and flexibility. SEO is such a tool that helps in doing the same. Page ranking is an indication of the success level of a website in terms of search engine optimization. Search engine optimization would definitely affect the overall page ranking of a site resulting in the visibility of the site more often. SEO is also a multi level marketing strategy since it would allow the website owners to freely market their products. SEO results in multi level marketing.